For more than 25 years, I've built the places where the building industry gathers — the construction zones, demonstration stages, and education programs that turn a trade show floor into something people remember.
The work starts long before the show floor. It begins with knowing what's actually changing in building practice, finding the people who do it best and can teach it on their feet, and then producing a program that puts them in front of the right audience. That combination — building science, talent, and production — is what separates a demonstration people crowd around from one they walk past.
I work with manufacturers, associations, and media platforms to design live experiences that connect brands to builders, remodelers, and trade professionals in a way a simple booth never will.
Trade Show Strategy & Exhibit Zones
Concept through execution for immersive show floor experiences. I created and produced the Construction Performance Zone and the Craft Techniques Zone at the NAHB International Builders' Show.
Live Event Production
Past projects include expanding and producing the Building Science Symposium, construction demonstration stages, and education programming at IBS. I handled the format, the talent, and the sponsorship sales — plus the details that make a program feel effortless to the audience.
Curriculum Development & Education Strategy
Turning what's changing in best building practices into programming people can actually use. Learning objectives, session formats, speaker guidance, and content that earns an audience's time rather than assuming it.
Manufacturer Engagement & Sponsorship
Sponsorship strategy, media kits, and partnership development built on 25 years of relationships with building product manufacturers — and a clear-eyed view of what actually delivers value for their marketing spend.
Why Choose Cheryl Lewis
Past creator and producer of the live construction zones at the NAHB International Builders' Show
In-booth event creation and production for many building product manufacturers
Producer, coordinator, meeting planner, strategist, and sponsorship sales
25+ years in residential construction events, sponsorship and manufacturer marketing
Let's talk about your next show or event
Whether you're a manufacturer rethinking your trade show investment, an association building a new education program, or a media platform looking to go live — I'd like to hear what you're working on.
cheryl@cheryllewisassociates.com | 518-221-6125
